To change a mind, capture a heart. | To sell an organization, tell a story. To tell a story, listen. (Listening is the art; writing is the skill.)
Here's what I do:
Listen, tell stories, analyze, teach (I teach a nationwide class to shut-in seniors through a cool, live TV system). I also make fiction. Develop websites. Promote organizations. Pretend I understand more French than I do.
And care—I mean literally. See my new, bold, back-breaker of a project.